Sigma-Aldrich has unveiled its new Sigma Life Science brand and website platform. With this brand, the company aims to elevate its focus on biology and provide a single place where researchers can access biological knowledge and market-leading products and technologies.
The introduction of Sigma Life Science's 'Where Bio Begins' brand (www.wherebiobegins.com) is said to provide researchers with industry-leading technologies and biologically focused products.
According to the company, for over 50 years, life scientists have depended upon its biochemicals, amino acids, antibodies, buffers, carbohydrates, enzymes, forensic tools, hematology, histology, nucleotides and cell culture media.
Sigma Life Science is a biomolecule provider with:
* a custom oligonucleotide service supplying customers with DNA and RNA and, in many regions, same-day custom DNA synthesis;
* a growing portfolio of more than 25,000 monoclonal and polyclonal antibodies; and
* bioactive small molecules, peptides and proteins for cell biology and neuroscience research including GPCR and ion channel ligands, novel kinase inhibitors and cell cycle regulators, the gold-standard LOPAC library of pharmacologically active compounds and key signal transduction enzymes featuring Precisio kinases.
To support the 'Where Bio Begins' launch, eight information portals have been specifically tailored to serve the biology community. Themed around the Company's core biological capabilities in targeted genome editing (bioediting), transgenics (SAGE Labs), functional genomics (biosilencing), stem cell research and epigenetics (bioreprogramming), molecular biology (biomapping), biomolecules, oligonucleotides/custom products (bionucleics), customer education and training programs (biouniversity) and bioinformatic resource (Your Favorite Gene) these sites can be accessed at www.wherebiobegins.com.